The Complete Guide to Optimising Your SaaS Brand for AI-Powered Searches
The rise of AI chatbots like ChatGPT and Google Bard is creating new search experiences for SaaS buyers. While it can be incredibly challenging for SaaS brands to rank for competitive keywords in traditional search, optimising your overall brand entity can help your business stand out in AI-driven searches.
What is Brand SEO and Why is it Important?
At times they’ve been client sites (which is of course pretty satisfying for us as an agency!) but when it’s a competitor’s website, you’ll naturally feel frustration — along with a desire to know just how they’re doing it.
How to Audit Your Brand SEO Health
If you’re already familiar with brand SEO (check out my previous blog on the importance of brand SEO if not), you might be eager to update your current SEO strategy in the hope that a flood of branded (and unbranded) traffic and an uplift in the SERPs will follow.
